Local SEO Perth
Local SEO for your business
Local SEO (Search Engine Optimisation) is a strategic approach to improving your business's online visibility in localised search results.
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Small businesses can attract customers within specific areas. You can grow organic traffic by targeting local search terms, accurate business listings, and engaging local content.
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Local SEO strategies include ensuring consistency in NAP (Name, Address, Phone number) across directories. Gathering positive customer reviews and keeping your Google My Business profile updated is also essential.
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Effective marketing strategies help your business stand out in their community and drive foot traffic.
Why do you need local SEO for your business?
Optimise your small business for local searches for local customers.
01
Increased Visibility
Improves your business's visibility in local search results, including Google's Local Area Pack. Google's local listings are the map and list of companies at the top of local search results.
03
Higher Conversion Rates
Local search results often have higher conversion rates because they match users' immediate needs. Localised keywords are usually highly transactional, which means quicker sales. Contact SerpSuccess for more information today.
02
Targeted Traffic
Attract more relevant traffic from local customers who are near your business. If a potential customer searches for a "near me" query, ensure your business appears on Google's Local Pack.
04
Competitive Advantage
Enhance your competitiveness against local rivals, who may need to optimise their local SEO and build trust and credibility. A consistent online presence and positive customer reviews across all platforms are great ways to outperform competitors.
local SEO experts
How I optimise your website for local SEO
I focus on search intent. Search intent, or user intent, refers to the purpose behind a user entering a specific search query. When users search for "near me" queries, they want the product or service close to their location.
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Therefore, you can build your strategy by creating Google My Business profiles across Perth to target local SEO keywords. This is the best practice to follow if you conduct business in many areas.
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Local SEO in Perth can help your business gain a strong foothold in your local market. I focus on the following components below:
Google My Business (GMB) Optimization
I assist in claiming and verifying your GMB listing. I optimise business details, add photos and descriptions, and manage customer reviews to enhance visibility and engagement.
NAP Consistency Across the Web
I ensure your business name, address, and phone number are consistent across all online platforms. This avoids confusion for search engines and potential customers.
Local Keywords and Content
I conduct keyword research for local search phrases and optimise on-page SEO with location-based keywords. I also create localised content to boost your visibility in local search results.
On-Page Local SEO
I create unique business pages with multiple locations and relevant local details for each. I implement local business schema markup to help search engines understand your location and services accurately.
Mobile Optimization
I optimise your website for mobile and desktop. I ensure fast load times, easy navigation, and a mobile-friendly design to effectively capture searches across all devices.
Tracking and Analytics
I track traffic, rankings, and conversions from local searches using tools like Google Analytics and local SEO tools. I continuously monitor your site to adjust strategies based on performance trends.
Ready to optimise your site?
Get in Touch
Do you want to increase organic traffic and conversions? Ensure your website and Google My Business profile are optimised to target local search traffic.
Leverage keyword research, technical SEO, content writing and on-page SEO to enhance your strategy. If you'd like to optimise your site for local SEO, please get in touch with me today.