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Expert Keyword Research for Perth Business

Picking the right keywords to target on your web pages is the foundation of any successful SEO strategy.

Be confident that your pages target the correct keywords with my data-driven keyword research services for local Perth businesses.

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SEO keyword research service

The foundation of any successful SEO strategy

At SerpSuccess, I understand that keyword research is the foundation of a successful search engine optimisation strategy. After creating SEO strategies for many local businesses, I found three main factors that help decide if a keyword is worth targeting.

Keyword difficulty, volume and search intent are indications that help me decide what queries to target for your business. I use keyword research tools like Semrush and ordinary Google searches to find the most suitable keywords for your pages.

What effective keyword research can do for your business

If your customers can’t find you, they can’t choose you

Boost Visibility

If your pages target the keywords most relevant to your business, you should see a good number of visitors to your site. Ensure your pages target the best-suited keywords with a keyword map from SerpSuccess.

Outrank Competitors

Stay ahead by uncovering untapped keyword opportunities and understanding what terms drive traffic to your competitors' websites. Use competitor research to your advantage to understand the landscape.

Drive Quality Traffic

Targeting relevant keywords on the correct pages enhances the user journey. Every product or service should have a unique user journey with unique keywords for every step. Help potential customers convert.

Keyword analysis service

4 steps to strategic success

I do four things before, during, and after the keyword research phase to determine which phrases best suit your pages.

Understanding Your Business

I understand that every business is different and that services and products can vary. I take the time to understand your business and any industry jargon before I start putting together your keyword map.

Comprehensive Research

I use Semrush and ordinary Google searches to identify the best keywords for your website pages. Semrush shows me a list of keywords to target, and then I confirm whether I should target the keyword by analysing the search results. I also look at keyword volume, keyword difficulty and intent.

Analyzing User Intent

Targeting keywords on web pages because they have a high volume is not enough to grow your organic traffic. Your pages should target keywords with the correct user intent and be highly relevant to what you are offering. The keywords' intents are informational, commercial, transactional, and navigational.

Competitor analysis

I analyse your competitor's pages to understand what keywords they target to identify gaps and opportunities for your strategy.

What types of keywords I target

Different types of keywords we target

Targeting the right mix of keywords for your pages is another crucial step towards building a successful SEO strategy. I focus on different intents short, and long-tail keywords.

Targeting different keywords helps connect with your audience at every stage of their journey. From researching to buying, you should have a page to support every stage with its unique list of keywords.

Here's a breakdown of the keywords we target to boost your online presence.

Transactional Keywords

Transactional keywords are used by people ready to purchase or take a specific action on your site, such as filling out a contact form.

Optimising specific pages on your site for transactional keywords is essential for boosting sales and conversions.

My keyword research services identify transactional keywords for the correct pages. This way, you can capture leads who are ready to act.

Navigational Keywords

Searchers use navigational keywords to locate a specific website, brand, product or webpage.

Users searching for a navigational keyword know what page they want to find.

Optimising for navigational keywords helps your brand appear first when people search for your business, products, or services.

I always include navigational keywords in your keyword map to help ensure you target these keywords or naturally rank for them.

Short-Tail Keywords

Short-tail keywords are brief, consisting of one to two words, and are often highly competitive with a high search volume.

Targeting these keywords helps improve brand visibility and brings more traffic to a website.

However, as these keywords are competitive due to the high volumes they attract, it may take time to see results if your website is not already optimised.

In my experience, targeting short-tail keywords is most effective on home and service pages, as those pages naturally hold the most authority.

Optimise your pages today.

Informational Keywords

Users who seek answers or knowledge use informational keywords and the starting point of the user journey.

Informational queries are often questions or research-focused phrases, and users seek guides, tutorials, or general information.

I include informational keywords when creating unique keyword funnels for your services or products to attract potential customers early in their search.

Commercial Keywords

Users search for commercial keywords when ready to purchase or compare options.

By including commercial keywords in your pages, you can attract high-intent visitors to your website who are ready to evaluate products or services on the market and make a decision.

Including commercial keywords in your keyword strategy helps position your brand as a great choice when users are ready to purchase a product or fill out your contact form to seek more information about your services.

Long-Tail Keywords

Long-tail keywords are more specific phrases that typically contain three or more words compared to their short-tailed cousin, which includes one or two words.

Long-tail keywords have a lower search volume than short-tail ones but are far less competitive. They also tend to attract highly targeted traffic.

Long-tail keywords show specific questions or needs. This makes them helpful in attracting qualified traffic that is more likely to convert.

I ensure you find the right balance of long-term keywords in your keyword strategy to target highly targeted traffic.

Keyword analysis service

The Deliverables

You will get a detailed keyword map of every keyword we plan to target on your website. This report provides actionable insights and a clear roadmap for optimising your website.

Prioritised List of Target Keywords

I put together a list of keywords organised by search intent, volume and keyword difficulty for each of your service pages, homepages and blogs.

Search Volume and Competition Data

I provide data on monthly search volumes for each keyword, which indicate how often users search for it. I can also provide information on competition levels, which indicate how hard it is to rank for the keyword.

Search Intent Analysis

I analyse search intent to ensure each keyword matches your audience's needs. I examine whether the keyword is informational, commercial, transactional, or navigational to ensure it targets the correct page.

SEO knowledge and tips for your website

The latest from the blog

I enjoy researching, educating and sharing real-life experiences about my work with SEO. Read on for insights about keyword research below.

How to Do Keyword Research for Your Blog Post header

How to Do Keyword Research for Your Blog Post: A Step-by-Step Guide for Beginners

Mar 48 min read

What Are Navigational Keywords? The Ultimate Guide

Oct 13, 20246 min read

Understanding Commercial Intent Keywords: The how to guide

Oct 9, 20246 min read

Get in Touch

Do you want to increase organic traffic and conversions? Optimise your pages to target keyword intent. Combine technical SEO, copywriting, local and on-page SEO to see long-term results. If you'd like to optimise your site, please contact me today.

Frequently asked questions

Keyword research

Keyword research involves identifying and analysing the words and phrases users enter into search engines to find relevant information, products, or services.

Understanding the specific terms your target audience uses is a foundational aspect of SEO, as it can significantly improve your content's visibility and relevance in search engine results.

The process typically includes discovering keyword opportunities, assessing their search volume, competition, and relevancy, and analysing the search intent behind each keyword to match user needs.

The primary goals of keyword research are twofold:

1. Understand Search Intent: Search intent refers to the reason behind a user’s query—whether they are looking for information (informational intent), trying to complete a purchase (transactional intent), or seeking a specific website or product (navigational intent).

By analysing search intent, you can better align your content strategy to meet the user’s needs.

2. Identify Valuable Keywords: Not all keywords are equal in value. You can determine which keywords are worth optimising through keyword research tools based on their search volume, competition level, and relevance to your industry.

The goal is to find keywords that balance high search volume and low competition while closely aligning with the user’s intent and your business objectives.

Proper keyword research ensures that your content is optimised for relevant terms and attracts qualified traffic that is more likely to convert.

It allows you to create content that resonates with your audience, improves organic traffic, and enhances your overall SEO strategy.

To research keywords efficiently, start by brainstorming relevant topics related to your business or niche, generating seed keywords that reflect the core of your offerings.

Use keyword research tools like Google Keyword Planner, SEMrush, or Ahrefs to explore related terms, analyzing search volume, keyword difficulty, and trends.

Prioritise keywords with a balance of high search volume and low to medium competition. Focus on long-tail keywords, which may have lower search volume but attract more targeted traffic with higher conversion potential.

Group and prioritize keywords based on search intent—whether informational, transactional, or navigational—to ensure your content aligns with user needs.

Maintain an organized list of target keywords and regularly track their performance using tools like Google Search Console or Analytics, refining your strategy based on performance metrics and changing trends.

Remember to monitor competitors. Analysing the keywords they rank for can reveal gaps or opportunities in your approach.

Regularly updating your keyword strategy ensures you stay competitive and relevant in search results.

Yes, you can conduct keyword research for free using several online tools. Google Keyword Planner is a great option, providing insights into the search volume and competition for various keywords.

Other free tools include Ubersuggest, which offers keyword suggestions, search volume, and SEO difficulty, and AnswerThePublic, which helps uncover long-tail keywords by generating commonly asked questions around a keyword.

Google Trends helps track keyword popularity over time, helping you identify trending topics and seasonal search patterns.

These free tools provide a solid foundation for keyword research without cost, although they may have some limitations, such as restricted search data or fewer advanced features.

Paid tools like SEMrush or Ahrefs offer more in-depth keyword analysis, competitive insights, and performance tracking. Still, free tools can be highly effective for small-scale SEO efforts when combined strategically.

Using these free resources, you can develop a strong keyword strategy without requiring a financial investment, especially when starting out or for smaller projects.

SEO (Search Engine Optimisation) and keyword research are closely related but represent different aspects of digital marketing.

SEO is the overarching strategy to improve a website’s visibility and rankings on search engine results pages (SERPs).

It involves various techniques and practices, including on-page optimisation (such as meta tags, headings, and keyword placement), technical SEO (like improving site speed, mobile-friendliness, and resolving indexing issues), and content creation (developing high-quality, relevant content) to attract organic traffic.

SEO also includes off-page SEO efforts like link building, local SEO, and maintaining a solid online reputation to boost authority and search rankings.

On the other hand, keyword research is a specific process within SEO that focuses on identifying and analysing the search terms, or keywords, that people use when looking for information online.

It involves discovering relevant keywords for your business, understanding user intent behind these keywords (whether informational, transactional, or navigational), and assessing factors like search volume, competition, and potential value for driving traffic.

This data guides SEO efforts by helping marketers choose the best keywords to target and ensuring that content is aligned with users' searches.

In essence, keyword research serves as a foundational step in SEO. Without it, SEO strategies would lack direction, as you wouldn’t know which terms to optimise your content or what your audience is searching for.

While SEO is a broad, ongoing process that involves improving many aspects of your website to enhance its performance and rankings, keyword research is a critical component of that process.

It enables you to fine-tune your strategy and optimise your website to meet the needs of your target audience.

Therefore, while SEO's broader goal is improving a website's visibility, keyword research is a vital element that informs and directs much of the optimisation work within SEO.

Short-tail and long-tail keywords differ in length, specificity, search volume, competition, and user intent. Short-tail keywords, typically 1 to 3 words long, are broad and general, like "shoes."

These terms have a high search volume but are highly competitive, as many websites target them. Since user intent is often unclear, short-tail keywords have lower conversion rates.

On the other hand, long-tail keywords are longer phrases (4 or more words) that are highly specific. An example is "best-running shoes for flat feet."

Long-tail keywords have lower search volume but face less competition. They attract users with specific intent, often leading to higher conversion rates.

Short-tail keywords may bring in more traffic, but long-tail keywords are easier to rank for. They typically convert better because they closely match what users are looking for.

Expert Keyword Research for Perth Business

The foundation of any successful SEO strategy