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Expert Keyword Research for Perth Business

Picking the right keywords to target on your web pages is the foundation of any successful SEO strategy.​​

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Be confident that your pages target the correct keywords with my data-driven keyword research services for local Perth businesses.

Keyword research service Perth

SEO keyword research service

The foundation of any successful SEO strategy

At SerpSuccess, I understand that keyword research is the foundation of a successful search engine optimisation strategy.​ After creating SEO strategies for many local businesses, I found three main factors that help decide if a keyword is worth targeting.

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Keyword difficulty, volume and search intent are indications that help me decide what queries to target for your business.​ I use keyword research tools like Semrush and ordinary Google searches to find the most suitable keywords for your pages.

What effective keyword research can do for your business 

If your customers can’t find you, they can’t choose you

Boost Visibility

If your pages target the keywords most relevant to your business, you should see a good number of visitors to your site. Ensure your pages target the best-suited keywords with a keyword map from SerpSuccess.

Outrank Competitors

Stay ahead by uncovering untapped keyword opportunities and understanding what terms drive traffic to your competitors' websites. Use competitor research to your advantage to understand the landscape.

Drive Quality Traffic

Targeting relevant keywords on the correct pages enhances the user journey. Every product or service should have a unique user journey with unique keywords for every step. Help potential customers convert. 

Keyword analysis service

4 steps to strategic success

I do four things before, during, and after the keyword research phase to determine which phrases best suit your pages.

Understanding Your Business

I understand that every business is different and that services and products can vary. I take the time to understand your business and any industry jargon before I start putting together your keyword map.

Comprehensive Research

I use Semrush and ordinary Google searches to identify the best keywords for your website pages. Semrush shows me a list of keywords to target, and then I confirm whether I should target the keyword by analysing the search results. I also look at keyword volume, keyword difficulty and intent.

Analyzing User Intent

Targeting keywords on web pages because they have a high volume is not enough to grow your organic traffic. Your pages should target keywords with the correct user intent and be highly relevant to what you are offering. The keywords' intents are informational, commercial, transactional, and navigational.

Competitor analysis

I analyse your competitor's pages to understand what keywords they target to identify gaps and opportunities for your strategy.

What types of keywords I target

Different types of keywords we target

Targeting the right mix of keywords for your pages is another crucial step towards building a successful SEO strategy. I focus on different intents short, and long-tail keywords.

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Targeting different keywords helps connect with your audience at every stage of their journey. From researching to buying, you should have a page to support every stage with its unique list of keywords.

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Here's a breakdown of the keywords we target to boost your online presence.

Transactional Keywords

Transactional keywords are used by people ready to purchase or take a specific action on your site, such as filling out a contact form.

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Optimising specific pages on your site for transactional keywords is essential for boosting sales and conversions.

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My keyword research services identify transactional keywords for the correct pages. This way, you can capture leads who are ready to act.

Navigational Keywords

Searchers use navigational keywords to locate a specific website, brand, product or webpage.

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Users searching for a navigational keyword know what page they want to find.

 

Optimising for navigational keywords helps your brand appear first when people search for your business, products, or services.

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I always include navigational keywords in your keyword map to help ensure you target these keywords or naturally rank for them.

Short-Tail Keywords

Short-tail keywords are brief, consisting of one to two words, and are often highly competitive with a high search volume.

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Targeting these keywords helps improve brand visibility and brings more traffic to a website.

 

However, as these keywords are competitive due to the high volumes they attract, it may take time to see results if your website is not already optimised.

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In my experience, targeting short-tail keywords is most effective on home and service pages, as those pages naturally hold the most authority.

Optimise your pages today.  

Informational Keywords

Users who seek answers or knowledge use informational keywords and the starting point of the user journey.

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Informational queries are often questions or research-focused phrases, and users seek guides, tutorials, or general information.​​

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I include informational keywords when creating unique keyword funnels for your services or products to attract potential customers early in their search.

Commercial Keywords

Users search for commercial keywords when ready to purchase or compare options.​

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By including commercial keywords in your pages, you can attract high-intent visitors to your website who are ready to evaluate products or services on the market and make a decision.

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Including commercial keywords in your keyword strategy helps position your brand as a great choice when users are ready to purchase a product or fill out your contact form to seek more information about your services. 

Long-Tail Keywords

Long-tail keywords are more specific phrases that typically contain three or more words compared to their short-tailed cousin, which includes one or two words.

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Long-tail keywords have a lower search volume than short-tail ones but are far less competitive. They also tend to attract highly targeted traffic.

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Long-tail keywords show specific questions or needs. This makes them helpful in attracting qualified traffic that is more likely to convert.

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I ensure you find the right balance of long-term keywords in your keyword strategy to target highly targeted traffic.

Keyword analysis service

The Deliverables â€‹

You will get a detailed keyword map of every keyword we plan to target on your website. This report provides actionable insights and a clear roadmap for optimising your website.

Prioritised List of Target Keywords ​

I put together a list of keywords organised by search intent, volume and keyword difficulty for each of your service pages, homepages and blogs.

Search Volume and Competition Data

I provide data on monthly search volumes for each keyword, which indicate how often users search for it. I can also provide information on competition levels, which indicate how hard it is to rank for the keyword.

Search Intent Analysis

I analyse search intent to ensure each keyword matches your audience's needs. I examine whether the keyword is informational, commercial, transactional, or navigational to ensure it targets the correct page.

Get in Touch

Do you want to increase organic traffic and conversions? Optimise your pages to target keyword intent. Combine technical SEO, copywriting, local and on-page SEO to see long-term results. If you'd like to optimise your site, please contact me today.

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  • What does SEO do?
    SEO, or Search Engine Optimisation, aims to improve a website's visibility in search engine results pages (SERPs). SEO involves optimising various factors such as content, keywords, backlinks, and website structure. The goal is to attract organic (non-paid) traffic to the website and improve its overall online presence. SEO takes time to show results. When you optimise your site, you might not see quick changes like paid campaigns.
  • Can I do SEO on my own?
    You can perform SEO with the proper knowledge, tools, and dedication. Plenty of resources available online, including guides, tutorials, and courses, can help you learn the fundamentals of SEO. You can optimise your website by educating yourself on best practices and staying updated with industry trends. This will improve your search engine visibility and attract more organic traffic. However, it's important to note that SEO is a continuous process that requires ongoing efforts. My favourite resources include Search Engine Journal, Semrush Academy, and Google Search Central. You can also use free SEO tools online, such as Google Search Console.
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    Whether it's worth paying for SEO services depends on various factors, including your goals, resources and budgets. Professional SEO services bring expertise, experience, and resources. An SEO freelancer can deliver faster and more effective results than doing SEO on your own. SEO experts can create strategies tailored to your business needs. They can also manage technical aspects and stay updated with industry trends. You can find SEO Perth Services to tailor your small business to Perth customers. Please note - some agencies focus on link-building strategies, but we focus on on-page SEO to achieve goals that align with your business.
  • How long does SEO take?
    The timeline for SEO results can vary based on factors like competition, the current state of your site, and the scope of work. Initial improvements might appear within 3 to 6 months, but significant results often take 6 to 12 months. SEO is a long-term strategy where consistent efforts typically lead to the best outcomes.
  • How do you measure the results or success of an SEO campaign?
    We track important metrics to measure the success of an SEO campaign. These include organic traffic, keyword rankings, conversion, and bounce rates. We also monitor page load speed and address technical issues to ensure optimal performance. These indicators help assess the effectiveness of your SEO efforts and guide necessary adjustments.
  • What's the difference between SEO and paid ads?
    SEO (Search Engine Optimization) and SEM (Search Engine Marketing) are critical strategies for boosting online visibility. SEO is about enhancing your website's organic search rankings through keyword optimisation, content development, and technical improvements. SEO aims to increase your site's visibility in search engine results pages (SERPs) without incurring extra costs for placement. SEM, in contrast, involves using paid advertising to achieve higher visibility on search engines. This includes methods like pay-per-click (PPC) advertising. In this method, businesses bid on keywords. This helps their ads appear in the sponsored sections of search engine results pages (SERPs). SEO focuses on achieving long-term, sustainable growth, while SEM delivers immediate visibility through targeted paid ads.
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