The Ultimate On-Page Optimisation Checklist for Better Rankings in 2025
- Lowri
- Mar 23
- 16 min read
Updated: Apr 12
On-page SEO is the backbone of every successful SEO strategy.
While backlinks and technical SEO are essential, your on-page elements influence how search engines and users interact with your content.
A well-optimised page can significantly improve your rankings, boost organic traffic, and increase conversions.
To help you master this critical aspect of SEO, we’ve created the ultimate on-page optimisation checklist you can follow to optimise every page like a pro.
1. Keyword Research Comes First
Your first move should always be keyword research before optimising any page.
Choosing the right keywords helps you create content that aligns with your audience’s needs and search engine expectations.
When done correctly, keyword research allows you to:
Understand your audience's search intent (Are they looking for information, ready to purchase, or comparing products?).
Identify content gaps where you can outperform competitors.
Ensure each page has a unique focus and supports your overall site structure.
Steps to Strengthen Keyword Research:
Map primary keywords based on search intent:
Informational intent (e.g., “how to optimise a website for SEO”)
Commercial intent (e.g., “best SEO tools for agencies”)
Transactional intent (e.g., “buy SEO audit services”) This helps match your content with users at different funnel stages.
Identify long-tail and semantic keywords:
Long-tail keywords often have less competition and higher conversion rates.
Example: Instead of targeting “SEO,” try “on-page SEO checklist for small businesses.” Semantic (LSI) keywords provide context and depth to your content, helping Google better understand your topic.
Use keyword research tools effectively:
Combine Google Search (autocomplete + related searches) with tools like Semrush, Ahrefs, or Google Keyword Planner to find valuable keyword opportunities.
Analyse keyword difficulty, search volume, and CPC (cost-per-click) to prioritise efforts.
Competitor analysis:
Review top-ranking pages for your target keywords and take note of the keywords they are ranking for but you aren’t.
Look for content patterns and angles that you can improve upon.
Avoid keyword cannibalisation:
Each keyword (or closely related group) should have a dedicated landing page or blog post.
Conduct a content audit to check for overlapping pages targeting the same keywords.
Assign clear keyword focus to every page to ensure internal competition doesn’t hurt rankings.
Think beyond keywords: Also, consider user intent, search trends, and your buyer persona. For example, a highly technical audience might use different search terms than a beginner.
2. Crafting an SEO-Friendly URL Structure
A clear, well-structured URL is a key on-page SEO factor. It’s crucial for search engines to quickly interpret your page's relevance and influence how users perceive your link in search results.
A well-optimised URL increases click-through rates and improves overall user experience.
Why URL Structure Matters:
Improved Crawlability: Search engines like Google use URLs to understand page hierarchy and context.
Better User Experience: Clean URLs are more readable and trustworthy to users.
Higher CTR: URLs visible in the search engine results page (SERP) can influence whether users click your listing.
Checklist for SEO-Friendly URLs:
Keep URLs short and simple:
Aim for fewer than 60 characters whenever possible. Shorter URLs are easier to read, share, and remember.
Remove unnecessary words like “and,” “the,” or “a” if they don't add value.
Include your target keyword in the URL:
Ensure that your primary keyword appears in the URL to strengthen its relevance in search results.
Example: /on-page-seo-checklist instead of /seo-tips-for-2025-best-guide.
Use hyphens (-) instead of underscores (_):
Google recommends using hyphens to separate words; underscores aren’t treated as word separators. Correct: /on-page-seo-guide Incorrect: /on_page_seo_guide
Avoid dynamic parameters when possible:
URLs with random strings (e.g., ?id=738&ref=abc) can confuse users and search engines. Static, descriptive URLs are always preferred. Bad: /category.php?id=15 Good: /seo-tools
Stick to lowercase characters:
URLs are case-sensitive in some server environments. Use lowercase to avoid duplicate content issues (e.g., /SEO-Guide vs /seo-guide).
Reflect the site hierarchy clearly:
Keep URLs organised to show the relationship between pages. For example, a blog URL might follow this structure: /blog/on-page-seo-checklist rather than /blog123/onpageseoguide-2025-final-version
Remove stop words if needed:
Words like “and,” “or,” and “but” can be removed if they don’t add clarity to the URL.
Consistent URL patterns across the site:
Ensure all pages follow a uniform URL structure to make site management more manageable and help with scalability.
3. Optimising Title Tags & Meta Descriptions
Your title tag and meta description are the first impressions users get of your page in the search results.
Crafting them well can be the difference between getting clicks or being ignored, no matter how well your content ranks.
Why They Matter:
Title tags directly influence how Google indexes and ranks your page.
Meta descriptions don’t directly affect rankings but significantly improve click-through rates (CTR).
Both elements help users determine if your page satisfies their intent.
How to Optimise Title Tags Like a Pro:
Place your primary keyword at the front:
Google pays more attention to the beginning of your title. Example: Good: "On-Page SEO Checklist for 2025 | SEO Tips" Less optimal: "SEO Tips and Tricks | On-Page SEO Checklist"
Keep it between 50–60 characters:
Too long titles will get truncated in search results, so aim for brevity while maintaining clarity.
Avoid stuffing multiple keywords into one title; focus on one primary keyword and a secondary if it fits naturally.
Reflect search intent clearly:
Is your audience looking for a guide, a product, or a comparison? Adjust your title accordingly. Example: For transactional intent: "Buy Affordable SEO Services | Free Audit Included"
Add a unique hook:
Numbers, brackets, or power words can increase CTR. E.g., "Ultimate On-Page SEO Checklist [2025 Edition]"
Avoid duplicates:
Every page should have a unique title to avoid confusion for search engines and cannibalisation of rankings. Use tools like Screaming Frog or Sitebulb to perform regular audits to catch duplicate or missing titles.
Meta Descriptions that Get Clicks:
Stay within 150–160 characters:
Like titles, longer meta descriptions get truncated. Aim to summarise the page’s value clearly.
Include primary and secondary keywords naturally:
While meta descriptions don’t directly affect rankings, bolded keywords in SERPs help grab attention.
Write for users, not just search engines:
Focus on user benefits, addressing pain points, or offering a solution. For example: "Learn step-by-step on-page SEO techniques to improve rankings, drive traffic, and boost your business online."
Include a CTA when appropriate:
Encourage users to take action. E.g., “Download your free checklist today” or “Get expert tips inside.”
Avoid meta-description duplication across pages:
Similar to title tags, ensure every page has a distinct meta description tailored to its content.
4. Proper Heading Structure (H1, H2, H3, etc.)
Headings are not just for styling — they provide crucial structural and SEO signals to search engines and improve user experience.
A clean heading hierarchy helps Google understand the main topics and subtopics on your page while making your content easier for users to scan and digest.
Why Heading Structure is Important:
Improves content readability and accessibility for both users and search engines.
Establishes content hierarchy so search engines can better understand the relationship between different sections.
Increases engagement by making long-form content more skimmable.
Best Practices for Heading Structure:
One H1 per page with your primary keyword:
The H1 acts as the title or main topic of the page (similar to a book title).
Make it concise and descriptive, clearly outlining what the page is about.
Example: "On-Page SEO Checklist: A Complete Guide for 2025"
Use H2 and H3 subheadings to create a logical flow:
H2s break content into key sections, while H3s (and H4s if needed) support the sub-points beneath H2s.
This hierarchy mimics an outline structure (think: title, chapters, sub-chapters). Example: H1: On-Page SEO Checklist H2: Keyword Research H3: Mapping Search Intent H3: Tools for Keyword Research.
Incorporate keywords naturally in subheadings:
Use variations of your primary and secondary keywords where they fit contextually.
Include semantic/LSI keywords in subheadings for added topical relevance.
Prioritise user readability:
Headings should clearly indicate the section’s content, helping readers quickly find information.
Avoid vague or generic headings like "More Info" or "Next Steps" — be specific.
Avoid keyword stuffing:
Overusing keywords in headings can harm readability and trigger SEO penalties.
Instead, focus on clarity and flow, integrating keywords only when they fit naturally.
Use consistent formatting:
Ensure headings are visually distinct (e.g., larger font sizes, bold text) to improve the user experience.
This helps screen readers and improves accessibility.
Optimise for featured snippets:
Google often pulls headings (especially H2s and H3s) into featured snippets and People Also Ask (PAA) results.
Frame headings as relevant questions (e.g., "What is On-Page SEO?").
5. Content Quality & Optimisation
While technical SEO and structure are important, content quality is at the core of successful on-page optimisation.
Google prioritises content that delivers genuine value, satisfies user intent, and aligns with its evolving algorithm updates.
Why Content Quality is Critical:
High-quality content drives engagement (e.g., longer time on page, lower bounce rates).
Satisfies search intent, increasing the likelihood of ranking on page one.
Google’s algorithms (including Helpful Content and core updates) are designed to reward content that genuinely helps users.
How to Optimise Content for SEO & Users:
Follow Google’s E-E-A-T principles (now includes “Experience”):
Expertise: Is your content written by or referencing an expert in the field?
Experience: Demonstrate first-hand knowledge or practical insight (e.g., case studies, personal examples).
Authoritativeness: Back claims with statistics, authoritative sources, or references from well-known publications.
Trustworthiness: Ensure your content is accurate, well-researched, and free from misleading information.
Create original, engaging, and informative content:
Avoid duplicate content at all costs. Google penalises websites that reuse or spin existing material.
Add unique value by including your insights, industry trends, examples, and actionable tips.
Keep content conversational and easy to digest (use short paragraphs, bullet points, and media where appropriate).
Match content to user intent:
Understand the searcher’s goal:
Informational intent = in-depth guides, how-tos
Commercial intent = product comparisons, benefits, use cases
Transactional intent = service pages, pricing info, offers
Naturally, integrate keywords:
Place primary keywords in key locations:
Opening paragraph
Headings (H1, H2s)
Body Content
Closing statements
Avoid forced keyword placement; make sure it fits the flow naturally.
Use semantic keywords to build topical relevance:
Incorporate related terms and synonyms to help Google fully understand the context of your content.
Example: For a page on “on-page SEO,” related terms might include “meta tags,” “internal links,” “SEO audit,” etc.
Aim for comprehensive content length (but avoid fluff):
While 800+ words is a good starting point, longer content (1,500-2,500 words) often performs better for competitive queries.
Let search intent guide word count:
Product/service pages may be shorter and to the point.
Blog posts and guides may require more depth.
Enhance with multimedia elements:
Include images, infographics, videos, charts, and diagrams where applicable. This enriches the user experience and boosts SEO through image optimisation (alt text, captions).
Internal and external linking:
Link to relevant internal pages to strengthen site structure and distribute link equity.
Reference authoritative external websites to build trust (e.g., industry research, government data, reputable blogs).
Make content scannable:
Use subheadings, bullet points, numbered lists, and bold text to break up long blocks of text and highlight key points.
6. Internal Linking Strategy
A well-planned internal linking structure is essential for both SEO and user experience.
Internal links help distribute link equity across your site, improve crawlability, and guide users to related or essential content.
Why Internal Linking Matters:
Passes PageRank (authority) to key pages.
Improves crawl depth so search engines can discover and index all your important pages.
Encourages users to navigate deeper into your site, reducing bounce rate and increasing dwell time.
Supports topical relevance and builds logical content relationships (boosting your site’s E-E-A-T signals).
Internal Linking Best Practices:
Link to relevant and related pages naturally:
Ensure internal links provide additional value to readers, guiding them to related or supplementary information.
Example: On a blog post about "On-Page SEO," link to related guides like "How to Do Keyword Research" or "Technical SEO Fundamentals."
Use descriptive, keyword-rich anchor text:
Avoid generic terms like “click here” or “read more.”
Instead, use specific, contextual anchor text such as “learn how to optimise meta descriptions” or “on-page SEO checklist.”
This helps Google understand what the target page is about and strengthens keyword relevance.
Keep key pages reachable within 3 clicks:
Ensure users (and crawlers) can easily navigate to your most important content from the homepage or other high-traffic pages.
This improves crawl efficiency and user experience.
Avoid broken internal links:
Broken links create a poor user experience and harm your SEO.
Regularly audit your website using tools like Screaming Frog, Ahrefs, or Google Search Console to find and fix broken links.
Follow a silo structure for topic clusters:
Organise your content into clusters around core topics.
Pillar page = broad, comprehensive content on a main topic.
Cluster pages = related, in-depth articles that link back to the pillar page and to each other.
This helps Google understand your site’s topical authority and boosts rankings for competitive keywords.
Balance link distribution:
Avoid linking only to the same few pages. Spread internal links across different relevant pages to share link equity and enhance the visibility of deeper pages.
Link from high-authority pages:
Pages that already have strong inbound links or traffic can pass more authority to linked pages. Identify these pages and use them strategically to boost other important URLs.
Consider UX and readability:
Don’t overdo it with too many internal links in a single paragraph or page. Keep the linking natural and user-friendly.
7. Image Optimisation
Images play a crucial role in engaging users, breaking up text, and supporting your content visually. However, unoptimised photos can hurt your page speed and SEO performance.
Search engines also use image data to understand your content better and boost accessibility.
Why Image Optimisation is Important:
Improves page load speed, which is a ranking factor.
Enhances user experience (UX) by making pages visually appealing and easier to navigate.
Helps images rank in Google Image Search, driving additional traffic.
Supports website accessibility for users relying on screen readers.
Image Optimisation Best Practices:
Compress images for faster load times:
Large image files slow down your website, negatively impacting SEO and UX.
Compress images using tools like TinyPNG, ImageOptim, Squoosh, or built-in CMS compressors (e.g., WordPress plugins like ShortPixel or Smush).
Aim to keep file sizes below 200 KB when possible without compromising quality.
Use descriptive, SEO-friendly file names:
Rename your images to reflect their content and target keywords.
Example: Instead of "IMG_1234.png", use "on-page-seo-checklist-infographic.png".
Add keyword-rich alt text (alternative text):
Alt text serves two purposes: improving accessibility and giving search engines context about your images.
Write concise, descriptive alt text that includes relevant keywords without stuffing.
Example: "Diagram illustrating an on-page SEO checklist for 2025."
Use appropriate image formats:
JPEG or WEBP for photos and complex images (WEBP is often better for compression).
PNG for images that require transparency.
SVG for icons, logos, and simple vector graphics as they scale without losing quality.
Enable lazy loading:
Lazy loading ensures that images only load when users scroll down to them, speeding up initial page load times.
Most modern CMS platforms (e.g., WordPress, Wix) now support lazy loading natively or via plugins.
Use responsive images:
Implement the srcset attribute or use responsive design techniques to serve different image sizes depending on the device (desktop, tablet, mobile).
This ensures users get fast-loading images no matter their screen size.
Add image captions where relevant:
Captions help provide additional context for readers and can improve engagement, especially in blog content.
Optimise image placement for UX & SEO:
Place images close to related text or headings to reinforce the message visually.
This can also increase the chances of your content being selected for rich snippets or featured snippets.
Create and submit an image sitemap (optional):
If your site is image-heavy (e.g., e-commerce), consider submitting an image sitemap to help Google crawl and index all images efficiently.
8. Mobile-Friendliness & Responsive Design
Since Google switched to mobile-first indexing, your website's mobile experience is a critical ranking factor.
This means Google primarily uses the mobile version of your content for indexing and ranking. A seamless mobile experience is essential for both SEO and conversions.
Why Mobile-Friendliness is Crucial:
Over 60% of all web traffic now comes from mobile devices.
A poor mobile experience leads to higher bounce rates and lost conversions.
Google prioritises mobile-friendly websites in search results.
Mobile Optimisation Best Practices:
Use fully responsive design:
Ensure your website automatically adjusts layout, images, and content based on the device screen size (desktop, tablet, mobile).
Leverage flexible grid layouts, relative units (%, em, rem), and CSS media queries.
Prioritise mobile UX (User Experience):
Avoid cluttered layouts. Leave adequate white space for readability and easy navigation.
Ensure all text is legible without zooming (minimum recommended font size is 16px on mobile).
Create thumb-friendly buttons and links (minimum tappable area: 48x48px) with enough spacing to avoid accidental clicks.
Avoid intrusive interstitials and pop-ups:
Google penalises sites that use intrusive pop-ups that cover content on mobile.
If using pop-ups, ensure they are non-intrusive (e.g., small banners or delayed exit pop-ups).
Optimise page speed for mobile users:
Mobile users expect fast load times; aim for a page load speed under 3 seconds.
Use tools like Google PageSpeed Insights or Lighthouse to identify and fix speed issues (e.g., minifying CSS/JS, compressing images).
Implement mobile-friendly navigation:
Use collapsible menus (hamburger menus) for easy access to key pages.
Ensure search bars and CTAs (calls-to-action) are prominent and easy to interact with on small screens.
Test across multiple devices and browsers:
Regularly check your website on different smartphones, tablets, and browsers (Chrome, Safari, Firefox, Edge) to ensure consistent UX.
Use Google’s Mobile-Friendly Test Tool:
Run periodic tests via Google Search Console or the Mobile-Friendly Test tool to detect issues like clickable elements being too close or text being too small.
Optimise Core Web Vitals for mobile:
Focus on improving:
LCP (Largest Contentful Paint) – speed of loading the main content.
FID (First Input Delay) – responsiveness to user interactions.
CLS (Cumulative Layout Shift) – visual stability during page load.
Make mobile versions identical to desktop where possible:
Avoid hiding critical content on mobile that’s present on desktop, as Google will index the mobile version first.
9. Schema Markup & Structured Data
Structured data, also known as schema markup, enhances your website’s search appearance by helping search engines interpret your content more effectively.
By providing additional context to your pages, you increase the likelihood of gaining rich snippets, increasing click-through rates (CTR) and making your listings stand out in search results.
Why Schema Markup is Valuable:
Helps search engines better understand your content’s meaning beyond basic HTML.
Improves chances of appearing in rich results like FAQs, star ratings, event dates, or product details.
Enhances trust and boosts CTR by providing more informative and attractive search listings.
Schema Markup Best Practices:
Choose the right schema types for each page:
Article: For blog posts or news articles.
Product: For e-commerce product pages (includes price, availability, ratings).
FAQ: For FAQ sections (displays questions and answers directly in SERPs).
Review: For user or editorial reviews (displays star ratings).
BreadcrumbList: For showing breadcrumbs in search results.
LocalBusiness: For businesses targeting local SEO (includes business name, address, phone, opening hours).
Use JSON-LD format:
Google recommends using JSON-LD because it’s easy to implement and maintain without impacting the visible content on your pages.
Place JSON-LD scripts inside the <head> or <body> of your HTML.
Keep schema data accurate and aligned with page content:
Make sure the information in your structured data matches the actual content on your page (e.g., don't mark up a page as a product if it's a blog article).
Outdated or mismatched schema can result in manual penalties or rich results being removed.
Validate schema before publishing:
Use Google’s Rich Results Test or Schema.org validator to check for errors and warnings in your markup.
Combine multiple schema types where relevant:
For example, a product page can include Product, Review, and Breadcrumb schema all together.
Avoid spammy or misleading markup:
Only mark up elements that exist and are visible on the page. Google may penalise sites that misuse structured data.
Mark up multimedia content where applicable:
Consider marking up videos with VideoObject schema or images with ImageObject schema to enhance how multimedia content appears in SERPs.
Enhance E-E-A-T signals with structured data:
Use Person or Organization schema to provide additional details about your business or content authors. This can strengthen trust and authority in the eyes of search engines.
Track performance in Google Search Console:
GSC’s Enhancements Report will show how your structured data is performing and notify you of any implementation issues.
10. Page Speed & Technical Enhancements
Page speed is one of Google’s confirmed ranking factors and directly impacts SEO and user experience. A fast-loading site improves engagement, reduces bounce rates, and boosts conversions.
Why Page Speed Matters:
Improves SEO rankings (especially after Google's Core Web Vitals update).
Increases user retention and reduces bounce rate.
Enhances conversion rates—slow websites can reduce conversions by up to 7% per second of delay.
Page Speed & Technical Optimisation Best Practices:
Minify CSS, JavaScript, and HTML:
Remove unnecessary characters, whitespace, and comments from code to reduce file sizes.
Use tools like UglifyJS or plugins like Autoptimize for WordPress.
Leverage browser caching:
Store static files (e.g., images, CSS, JS) in visitors’ browsers for faster repeat visits.
Configure your .htaccess or server settings to set long expiry dates for static resources.
Enable GZIP or Brotli compression:
Compress your website’s files before sending them to users’ browsers to reduce load times drastically.
Most modern servers (Apache, NGINX) and CDNs support GZIP or Brotli compression.
Optimise server response time (TTFB):
Reduce Time to First Byte (TTFB) by upgrading to faster hosting (e.g., VPS, cloud hosting).
Implement server-side caching using solutions like Varnish Cache, Redis, or your CMS’s caching plugins.
Use a CDN (Content Delivery Network):
Distribute your website content across global edge servers with providers like Cloudflare, Akamai, or Amazon CloudFront to reduce latency for users in different regions.
Optimise images and videos:
Ensure images are fully optimised (compressed, lazy-loaded) and videos are embedded via platforms like YouTube or Vimeo rather than self-hosting large video files.
Limit HTTP requests:
Reduce the number of scripts, stylesheets, and plugins to minimise server requests.
Consider combining CSS and JS files where appropriate.
Implement asynchronous loading of scripts:
Use the async or defer attributes in your <script> tags to prevent render-blocking JavaScript.
Optimise Core Web Vitals metrics:
Largest Contentful Paint (LCP): Aim for under 2.5 seconds.
First Input Delay (FID): Aim for under 100ms.
Cumulative Layout Shift (CLS): Aim for under 0.1.
Ensure mobile speed is prioritised:
Mobile networks are often slower; prioritise mobile optimisations using tools like Google Lighthouse to test mobile-specific speed issues.
Use HTTPS everywhere:
A secure connection (SSL/TLS certificate) is a must-have for SEO and user trust.
Google treats HTTPS as a ranking factor, and browsers will mark non-secure sites as "Not Secure."
Regularly audit with speed and technical tools:
Tools to monitor and improve speed:
Google PageSpeed Insights
GTmetrix
Lighthouse (in Chrome DevTools)
Address technical SEO issues:
Fix broken links (404 errors), eliminate redirect chains, and ensure your XML sitemap is up to date and submitted to Google Search Console.
11. User Engagement Signals
While not direct ranking factors, user engagement metrics (such as bounce rate, time on page, and click-through rate) strongly influence how search engines perceive the quality and relevance of your content.
Pages that satisfy user intent and provide a seamless experience are more likely to rank higher.
Why User Engagement Matters:
Search engines like Google interpret positive user behaviour as a sign of relevance and authority.
High engagement improves SEO metrics like dwell time and reduces pogo-sticking (users bouncing back to SERPs quickly).
Better engagement = improved conversion rates and ROI.
User Engagement Optimisation Best Practices:
Incorporate engaging multimedia:
Add images, infographics, videos, charts, and interactive elements to break up text and enrich your content.
Videos can boost dwell time and make complex topics easier to understand.
Add clear and compelling CTAs (Calls-to-Action):
Use buttons and links that guide users toward conversion actions (e.g., “Get a Free Quote”, “Download Now”, “Start Your Trial”).
Place CTAs at strategic points (above the fold, within content, and at the end) to catch attention.
Enhance readability:
Use short paragraphs, bullet points, numbered lists, and subheadings for scannable content.
Leverage font hierarchy (e.g., larger headings, body text at 16px or more) and plenty of white space to make content visually appealing.
Match content to search intent:
Ensure the page fully answers the user’s query (informational, transactional, or commercial).
Avoid thin content that fails to deliver value, which can lead to high bounce rates.
Implement intuitive site navigation:
Use breadcrumb navigation to help users understand their location on the site and return to previous pages easily.
Ensure your primary navigation menu is clean and organised with logical page groupings.
Use interactive elements to boost engagement:
Add quizzes, calculators, polls, accordions, and tabs where relevant to make your content more interactive.
Improve internal linking for deeper engagement:
Suggest related articles or products at the end of posts to encourage users to continue browsing your site.
Use “Read More” sections or recommended posts widgets.
Page layout and UX enhancements:
Place important content and CTAs above the fold where users see them first.
Make sure your page loads quickly—slow pages increase bounce rates and decrease user engagement.
Optimise for accessibility (a11y):
Use proper heading structures descriptive alt tags for images, and ensure keyboard navigation is functional to create an inclusive user experience.
Track engagement metrics with analytics tools:
Monitor bounce rate, average session duration, pages per session, and conversion rates via Google Analytics or Hotjar.
Consider using heatmaps and session recordings to see how users interact with your pages.
It's Your Turn To Master Your SEO Strategy with This On-Page Optimisation Checklist
On-page SEO is more than adding keywords here and there—it’s about creating a holistic experience that satisfies both users and search engines.
By following this on-page optimisation checklist, you’ll be well on your way to higher rankings, more organic traffic, and better engagement.
Remember, on-page SEO works best with strong technical SEO and a solid off-page strategy.
Make this checklist part of your regular SEO maintenance, and watch your website’s performance grow over time.
